SilverBirch Hotels & Resorts

Steve Giblin - President & Chief Executive Officer
Over 30 years in the hotel and hospitality industry. Steve possesses an extensive background in hotel operations, development and management. Before joining SilverBirch Hotels & Resorts in September 2009, he was President and COO of Dolce International. Prior to joining Dolce International, Steve served five years as President and Chief Executive Officer of Newmarket International, the developers of the hospitality industry's first Windows-based sales automation system.

Robb Walker - Senior Vice President - Operations
Over 25 years leading hotel and resort operations throughout North America. Prior to joining SilverBirch Hotels and Resorts, Robb assisted in leading the operations and re-organization of American Property Hospitality Management and prior to that as Regional Vice President for Dolce Hotels and Resorts based out of Aspen, Colorado and New York, New York. Previous operational oversight included executive-level assignments with Benchmark Hospitality in California and Hawaii and with Delta Hotels and Resorts in Canada.

Cindy Siesling - Senior Vice President - Finance
Chartered Accountant with 16 years of experience. Eight years in the banking industry as Vice President Finance at Citizens Bank of Canada.

Christine Maassen - Senior Vice President - Human Resources
Christine brings a wealth of hospitality and human resources experience to the Silver Birch team. Most recently she served as Vice President of Human Resources for Gateway Casinos and Entertainment, a major gaming and casino operator in Western Canada. Formerly she was Executive Director of Human Resources for the Canadian Tourism Commission. Christine is passionately committed to creating healthy workplaces and to the development of sound organizational leadership and management capacity.

Azim Lalani - Vice President - Real Estate, Risk & Environment
A Chartered Accountant and Chartered Business Valuator. Responsible for hotel acquisitions/disposals, business valuation and company wide risk management.

David McQuinn - Vice President - Food & Beverage
25 years in Food & Beverage services with Hilton, Coast Hotels and Sheraton. Certified chef (CCC), former executive chef, corporate chef and Food & Beverage director.

Walid Salem - Vice President - Information Technology
Walid brings over 17 years of successful design and implementation of web and information technology solutions for numerous national and global organizations including Statistics Canada and most recently the Canadian Tourism Commission.

Rachel Koller - Senior Director - Sales & Marketing
Over 18 years of senior sales and marketing management in the hospitality industry including her own company representing independent resorts and hotels in western Canada and positions with Ramada.

Pieter Vannierop - Corporate Director - Engineering & Construction
Over thirty years of experience in construction and joined SilverBirch in 1998. He is a Professional Project Manager and a Certified Energy Manager and is responsible for all refurbishment and energy conservation at SilverBirch.

Catherine Berardi - Director - Project Management, Design & Construction
Catherine's career has focused on hotel design and construction. Since 2005, Catherine has been planning and managing hotel refurbishment and renovations for leading hotel brands throughout Canada. Prior to that, she worked for seven years in the interior design industry specializing in hotel design for a variety of hotel owners and brands.

Sandra Kosor - Corporate Director - Learning & Development
18 years experience in HR training and corporate learning management roles with specialization in competency-based programming, including 11 years in the telecommunications industry in Nova Scotia and Alberta. Before joining SilverBirch Hotels & Resorts, she was with SAIT in Calgary providing global industry clients with customized accredited learning and development solutions.

Charlene Polege - Corporate Director - Human Resources
A Certified Human Resources Professional (CHRP) who brings over 15 years of hospitality and human resources experience to the SilverBirch team. An operations focused HR practitioner with experience in both the public and private sectors providing a unique and well rounded perspective.

Linda Annandale - Director - Real Estate
A Certified Management Accountant with 14 years of experience in Hospitality and Real Estate industries, including Intrawest. With SilverBirch for over 10 years, positions held include Capital Controller, Manager Financial Planning and Director Operational Finance.

Gaétan Brunelle - Director - Revenue Management
Over 22 years in hotel operations, management and sales as well as corporate level positions. Prior to joining SilverBirch, Gaétan was Regional Director of Sales & Marketing for Ottawa and Montréal for Westmont Hospitality Group. Gaétan has also worked for CP Hotels and Delta Hotels.

Trevor Newton - Director - Purchasing
36 years in the Hospitality Industry, including 28 years with Westin Hotels & Resorts, 21 years of which, was spent in purchasing roles. Member of PMAC (Purchasing Managers Association of Canada) with a Level II Accreditation.

Brad McRae - Director - Purchasing - Food & Beverage
20 years experience in Food & Beverage & Hospitality Industry. 14 years with restaurants and 6 years with hotels . Brad has been a director for 10 years. Member of PMAC (Purchasing Managers Association of Canada).

Doug Lake - Director - Internal Audit
18 years of Senior Hotel Management experience. Positions have included Corporate Operations Controller, Hotel General Manager and Hotel Controller.

Jiri Rumlena - Corporate Controller
A Chartered Accountant with over 10 years experience. Prior to joining SilverBirch, Jiri spent 8 years with KPMG LLP in Vancouver and Europe providing audit, tax and corporate finance services to clients operating in real estate, hospitality, private equity and financial services industries. Jiri is responsible for financial management and reporting, tax compliance and treasury.

Ursula Ferraro - Director - Hotel Accounting Operations
Over 20 years of Senior Management experience in the hospitality industry. Positions have included Regional Controller and Hotel Controller with companies such as Four Seasons and Centennial Hotels.